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9
Step System to
Get Your Home Sold FAST
and
For Top Dollar
The
Real Estate Market Has Changed .
. .
Remember
not so long ago, when you could make your fortune in real estate?
It was nothing then to buy a home, wait a short while, and then
sell it at a tidy profit. And then do it all over again.
Well,
as you know, times have changed. Since markets are constantly
fluctuating, real estate markets are unpredictable because of
changing prices and interest rates. Therefore, it is now more
critical than ever to learn what you need to know to avoid costly
seller mistakes in order to sell your home fast and for the most
amount of money.
The
7 Deadly Mistakes Most Home-sellers Make
1.
Failing to analyze why they are selling.
2.
Not preparing their home for the buyer’s eye.
3.
Pricing their homes incorrectly.
4.
Selling too hard during showings.
5.
Signing a long-term listing agreement without a written
performance guarantee.
6.
Making it difficult for buyers to get information on there home.
7.
Failing to obtain a pre-approved mortgage for ones next home.
"Buyers
are far more discriminating, and a large percentage of the homes
listed for sale don’t sell the first time. It’s more critical
than ever to learn what you need to know to avoid costly seller
mistakes in order to sell your home fast and for the most amount
of money.”
The
9 Step System
to Get Your Home Sold Fast
and
For Top Dollar
Selling
your home is one of the most important steps in your life. This 9
step system will give you the tools you need to maximize your
profits, maintain control, and reduce the stress that comes with
the home-selling process:
1-
Know Why You’re Selling, And Keep It To Yourself.
The
reasons behind your decision to sell affect everything from
setting a price to deciding how much time and money to invest in
getting your home ready for sale. What’s more important to you:
the money you walk away with, the length of time your property is
on the market, or both? Different goals will dictate different
strategies. However, don’t
reveal your motivation to anyone else or they may use it against
you at the negotiating table. When asked, simply say that your
housing needs have changed.
2-
Do Your Homework Before Setting a Price.
Settling
on an offering price shouldn’t be done lightly. Once you’ve
set your price, you’ve told buyers the absolute maximum they
have to pay for your home, but pricing too high is as dangerous as
pricing too low.
Remember that the average buyer is looking at
15-20 homes at the same time they are considering yours. This means
that they have a basis of comparison, and if your home doesn’t
compare favorably with others in the price range you’ve set, you
won’t be taken seriously by prospects or agents.
As a
result, your home will sit on the market for a long time, and with
this knowledge new buyers on the market will think there must be
something wrong with your home.
3-
Find Out What Other Homes Are Selling For.
In
fact, your agent should do this for you. Find out what homes in
your own and similar neighborhoods have sold for in the past 6-12
months, and research what current homes are listed for. That’s
certainly how prospective buyers will assess the worth of your
home.
4-
Find a Good Real Estate Agent to Represent Your Needs.
Nearly
three-quarters of homeowners claim that they wouldn’t use the
same realtor who sold their last home. Dissatisfaction boils down
to poor communication which results in not enough feedback, lower
pricing and strained relations.
Another FREE report entitled "10
Questions to Ask Before You Hire an Agent” gives you the
straight, to-the-point questions you should be asking when you
interview agents who want to list your home. You can obtain a FREE
copy of this report from my website.
5-
Maximize Your Home’s Sales Potential.
Each
year, corporate North America spends billions on product and
packaging design. Appearance is critical, and it would be foolish
to ignore this when selling your home. You may not be able to
change your home’s location or floor plan, but you can do a lot
to improve its appearance. The look and feel of your home
generates a greater emotional response than any other factor.
Before showings, clean like you’ve
never cleaned before. Pick up, straighten, un-clutter, scrub,
scour and dust. Fix everything, no matter how insignificant it may
appear. Present your home to get a "wow” response from
prospective buyers.
Allow
the buyers to imagine themselves living in your home. The decision
to buy a home is based on emotion, not logic. Prospective buyers
want to try on your home just like they would a new suit of
clothing. If you follow them around pointing out improvements or
if your decor is so different that it’s difficult for a buyer to
strip it away in his or her mind, you make it difficult for them
to feel comfortable enough to imagine themselves an owner.
6-
Make It Easy For Prospects To Get Information On Your Home.
You
may be surprised to know that some marketing tools that most
agents use to sell homes (e.g. traditional open houses) are
actually not very effective. In fact only 1% of homes are sold at
an open house. Furthermore, the prospects calling for information
on your home probably value their time as much as you do. The last
thing they want to be subjected to is either a game of telephone
tag with an agent or an unwanted sales pitch.
Make
sure the ads your agent places for your home are attached to a 24
hour prerecorded hotline with a specific ID# for your home
which gives buyers access to detailed information about your
property day or night 7 days a week without having to talk to
anyone. It’s been proven that 3 times as many buyers call for
information on your home under this system.
And
remember, the more buyers you have competing for your home the
better, because it sets up an auction-like atmosphere that puts
you in the driver’s seat.
7-
Know Your Buyer.
In
the negotiation process, your objective is to control the pace and
set the duration. What is your buyer’s motivation? Does s/he
need to move quickly? Does s/he have enough money to pay you your
asking price? Knowing this information gives you the upper hand in
the negotiation because you know how far you can push to get what
you want.
8-
Make Sure The Contract Is Complete.
For
your part as a seller, make sure you disclose everything. Smart
sellers proactively go above and beyond the laws to disclose all
known defects to their buyers in writing. If the buyer knows about
a problem, s/he can’t come back with a lawsuit later on.
Make
sure all terms, costs and responsibilities are spelled out in the
contract of sale and resist the temptation to diverge from the
contract. For example, if the buyer requests a move-in prior to
closing, just say no. Now is not the time to take any chances of
the deal falling through.
9-
Don’t Move Out Before You Sell.
Studies
have shown that it is more difficult to sell a home that is vacant
because it looks forlorn, forgotten, simply not appealing. It
could even cost you thousands. If you move, you’re also telling
buyers that you have a new home and are probably highly motivated
to sell fast. This, of course, will give them the advantage at the
negotiating table.
For more information about any of
our innovative homeowners programs, contact:
Gar C. May Realtor®
1357 Hornblend Street
San Diego, CA 92109
gmay@san.rr.com
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