Q. Where should I begin?
A. Start by making a commitment
to do what it takes to market your house to get it sold. With
the right system, the home sale you want is still well within
reach.
Q. Why didn't my home sell?
A. Review your previous selling plan and you'll discover that an
expired listing usually reflects a problem in one or more of these four major areas:
1. Teamwork,
2. Pricing,
3. Condition of Your Home, and
4. Marketing.
4 IMPORTANT POINTS THAT WILL GET YOUR HOUSE SOLD
1. Teamwork.
Your home is a major financial investment, and your relationship
with your Realtor® should be a full partnership where your
needs and wishes are heard, and you receive detailed and dependable
feedback on the progress of your sale. Your agent has a responsibility to source this feedback from the agents who have
shown your home, and to communicate this to you so together you can make the right decisions about what to do next. How
well did this occur the last time you had your home up for sale?
2. Pricing - Did price work for or against you?
The "right" price depends on market conditions,
competition and the condition of your home. Pricing it too high is as dangerous
as pricing it too low. If your home doesn't compare favorably with others in the price range you've set, you won't be taken
seriously by prospects or agents.
You'll get the facts when you see the statistics! To help
you to establish a realistic selling price for your home, ask your
agent to provide you with an up-to-date competitive market analysis to
give you:
-
a review of comparable homes recently sold or currently for
sale,
-
an idea of how long other homes have been listed, in order to
calculate an average time in which a home can sell in
today's market,
-
a review of homes whose listings have expired, to understand
what issues were at play.
-
Note: There is no mention of how much you paid for your
home or its improvements. Like any other investment, the market
value is determined by what a willing buyer will pay and a willing seller
will accept.
-
Read "Pricing
Strategies" Report Online. Click HERE
3. Condition of Your Home - Show Case Quality!
Is your house someone else's idea of a dream home? When
buyers enter are they inspired? Do they think, "I love this
house!" Remember, the decision to buy a home is based on emotion, not
logic. A house in move-in condition invites a sale. You need to
consider:
-
fixing all the little squeaks and cracks
-
keeping it clean for all showings
-
making it uncluttered
-
brightening it up
-
what your home shows like from the street (concentrating
on outside curb appeal)
-
Plus - Consider taking care of major items, such having your
home painted.
-
Offering an allowance to your prospective buyers, so
they can have painting completed is not the same as having done
it for them. Now, as they're trying to imagine what that new
paint job will look like, they may also be discounting the price
even further because of the less-than-perfect look of those
walls.
Remember... A house that presents well, sells for the best price
because it outshines the competition. Ask your agent if
they can arrange a no-obligation inspection of your home to help you
assess the above.
4. Marketing Your Home To Sell!
One of the first steps in your marketing plan involves finding
an agent who will best represent you. When interviewing
agents, test and compare their knowledge and ask each to demonstrate how
they will market your home to buyers. Compare, too, how much money each spends on advertising the homes s/he lists, in what
media (newspaper, magazine, etc.) and the effectiveness of one medium over the other. Remember, it's not just how much
they spend, but how they spend it.
Say goodbye to any real estate agents using old, traditional
methods to sell your home because they don't work in today's market! To be competitive in today's marketplace, agents
who use new and innovative, non-traditional marketing approaches are the
ones who are getting more homes sold fast and for top dollar.
EVERY SELLER CAN BOOST A PROPERTY'S EXPOSURE!
1. Make your house easy to show.
2. Use a "For Sale" sign, where permitted.
3. Create a Good First Impression by:
REMEMBER - The next prospects who visit your home may be
your buyers - be ready for them!
GET THE BEST RESULTS
To get the best results when selling your home, you need to team
up with your agent to develop a powerful marketing plan that exposes your property to the widest possible pool of prospective
buyers.
Not all agents are the same. The relationship between you and
your agent can make the difference between selling your home fast, or not selling it all.
BUYERS ARE OUT THERE - AND THEY WILL COME!
Before you put your home back on the market, remember:
-
Effective communication is vital between you and your agent.
-
Price your home according to market conditions, competition
and the condition of your house.
-
Be sure your house is in showcase, buyer ready-condition.
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Have an innovative marketing plan firmly set in place.
